UK DOMAIN NAME REGISTRAR Nominet is rolling out shorter web addresses for the patriotic and people who have broken C and O keys.
The firm is readying its .uk domain, a domain naming convention that will run alongside current .co.uk domains, and will let companies that already own a fleet of URLs buy some more.
"In an industry that is seeing an unprecedented level of change with the upcoming introduction of over a thousand new top level domains, we're hard at work to ensure innovation in .uk keeps UK web users and businesses ahead of the curve," said Nominet CEO Lesley Cowley.
"At the same time, we're holding ourselves to a higher standard - expanding the choices available to our customers, upping the bar for security, data quality and the way we engage with our registrars to ensure everyone registering, managing or visiting a website with a domain ending in .uk can be proud to be part of a strong, trusted community."
Companies that already have a stake in domain names, for example, those that own example.co.uk, get first dibs on the new option. Anything without an equivalent .co.uk URL is available on a first come, first served basis.
New .uk domains are priced at £3.50 per year for a single year registration, or £2.50 per year for multi-year registrations.
Nominet said that it is looking at how it can cooperate with the security community and improve the security of its services.
"Nominet is also exploring ways to work alongside others in the internet community to help businesses address the increasing challenge of cyber-security and take advantage of opportunities to build a trusted online presence," it said.
"Work is underway to develop a tool aimed at helping anybody who has a .uk web presence identify when security-related issues are adversely affecting their domain, with a view to encouraging the take-up of additional website security features."
The plans should come to fruition next year. Nominet is asking for feedback on its suggestions. µ
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