FAST FOOD CHAIN McDonalds has said that it will consider bringing 3D printing into its 'restaurants' to broaden its appeal to technology savvy customers.
Speaking at the Fujitsu Forum in Germany this week, McDonalds IT director Mark Fabes said that the firm is currently mulling plans to bring 3D printing to its restaurants, hinting that it could be used for churning out Happy Meal toys.
He said, "As we know, you don't always get every toy in a set. So how about as part of a value exchange or as a reward to give the ability to reprint a toy in the restaurant?"
That's not all that McDonalds has got up its grease-laden sleeve. Fabes added that the fast food chain is also testing in-store use of tablet devices as well as touchscreen ordering kiosks, which should reduce the amount of time that you have to queue for your Big Mac.
Don't expect to see this technology in your local McDonalds any time soon, however, as Fabes added that implementing such plans is likely to bring risks and must be done correctly.
He added, "We've got to make sure they're always available. If a customer comes in to use one for the first time and it doesn't work, they don't bother again. It's incredibly important we get our infrastructure right," he said.
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