ANYONE THAT MISSES Microsoft's ponderous Scroogled pun and associated hilarities can rejoice, as Microsoft has attacked Google again about its email service Gmail.
So Microsoft lined up Outlook against Gmail, put it on a pedestal and blew smoke up its bottom.
Not all email is created equal, proclaimed the Redmond marketing machine, and not all treat their users equally and fairly. Google, it said, peers into communications and rams adverts at eyeballs.
"All email service providers protect your inbox by scanning for spam, phishing attempts and malware, but not all email providers use the words from your email to show you ads," it said. "Here's a comparison of two of the major, free web based email service providers."
The two providers and their attitude to private communications and adverts are defined by either a sad face or a blank space. Gmail users are expected to have more sad faces, while anyone that uses Outlook should be beaming, or at least blank.
Microsoft accused Gmail of using "words from your sent and received email messages to display targeted ads", and scanning "the content of your entire inbox to identify themes and trends for ad targeting".
Microsoft said that even people who have never used Gmail will have been touched by its advertising reach, and cautions everyone that "Google scans all of your sent and received messages, extracts keywords that they think are relevant to you, and then uses that data to target you with ads".
In one example Google was shown to add ads about catteries and cat treatment centres on the mere mention of a cat. Another offered hair-based content around an email about chemotherapy. We've asked Google if it cares to comment. µ
So that's why she's smiling…
How many Zuckbucks to the pound?
Alexa, is this exploitation?