TABLET STYLIST Apple is set to unveil a host of products today, including new iPad and iPad Mini devices, updates to its Mac OS X platform and a range of new Macbook computers.
Keep this page bookmarked as The INQUIRER will be providing live commentary of the event as it happens to offer analysis, insight and opinion on the latest idevices.
[19:21] Tim is wrapping up, summing up all of today's announcements. He "couldn't be prouder" of the new iPads. Because it is so excited about them, Apple has created a brand new ad campaign featuring them, to which it is now subjecting us. "Introducing the thinner, lighter and more powerful, iPad Air" it concludes. All of the devices will be available in time for the holidays, Tim adds, thanking all the Apple teams for their hard work. "Thank you for joining us" he says. And it's all over.
[19:20] So there'll be four iPads in total, with prices starting at $299. There's also a new iPad cover, which starts at $39. (We'll be sure to get all the UK prices as soon as we can). Oh, Tim is back on stage.
[19:17] The screen is a 2,048x1,536 resolution display, the same resolution as the Air. Are you ready for more specs? Here goes: there's an A7 chip inside, making the CPU up to four times faster and graphics up to eight times faster. It's got 10 hours of battery life, MIMO and a 5MP camera. It comes in silver, white, gray and black and will be priced at $399, later in November. Phil shocks the audience by telling them the last generation iPad Mini is sticking around with a price drop down to $299.
[19:15] The video basically tells everyone how they made it so thin. More importantly, Phil starts talking about the new iPad Mini, and guess what...it has a new Retina display. Finally!
[19:13] More specs: there's expanded LTE support across the world, a 5MP iSight camera, an HD 1080p video camera and dual mics, giving you up to 10 hours of battery life. It will come in silver, white, gray and black and starts at $499, replacing the last generation iPad 4. It will ship from 1 November to loads of countries, including China. Oh, and now there's a video. Yep.
[19:10] Phil goes crazy and tells us all the iPad Air's specs at what feels like 100 miles an hour. We are trying to keep up. So, it is the lightest full-size tablet, weighs one pound, that's 0.4 pounds lighter than the last one, there's a new A7 chip inside, same as the iPhone 5S, and 64-bit architecture with more than one billion transistors. Phil says this is eight times faster than the first generation. Graphics are also 72 times faster than the first generation. Apps are expected to load up to two times as fast and there's also MIMO technology inside for faster WiFi. Phew.
[19:07] And it's called the iPad Air. A thinner, lighter and more powerful tablet. It has a 9.7 inch Retina display with a smaller bezel than ever, 43 percent thinner at the bezel, and measuring 7.5mm thin, which is 20 percent thinner than the last generation, Phil says. Apparently it took years for the Apple team to make it this thin.
[19:06] Tim is back, passes the stage back to Phil. Now he wants to show us "the biggest step yet". He's showing it to us in, yep - you guessed it - another video.
[19:05] The video demonstrates all the "amazing" ways the iPad has changed different professions and industries across the world, naturally. iPads in the operating room, etc.
[19:02] Cook says there are now more than 475,000 apps in the App Store custom-designed for the iPad and are "not like those stretched-out iPhone apps" from its rivals. He continues to bang on about the amazing things the iPad is doing and how its customers are using it. "We could have never imagined all of the ways that our customers are using them" and he wants to celebrate "our customer's creativity" in using the iPad, by - of course - showing us (another) video..
[19:00] Cook announces that Apple sold its 170 millionth iPad earlier this month. He adds how the iPad is used up to four times more than other tablets, and flashes his big pie chart on the backdrop. Says it's also the number one in customer satisfaction and has been since they started doing those ratings.
[18:59] Cook says it's time to talk iPad...
[18:58] Eddy returns, says today "is the biggest day ever for apps". Swiftly gets replaced by Cook, who says all these apps are available for download today. Oh, and for free. "We are turning the industry on its ear," says Tim, and says Apple is doing this because it wants all its customers to access the latest software.
[18:54] A dude called Roger is now on stage. He talks us through another demo, this time of iWork and how sharing is easier via iCloud. There's a share button in the tool bar that tells you who's editing the doc, courtesy of iCloud.. Hmm, we smell Google Drive... The iWork for iCloud demo is now over. We can't say we are too sad about that.
[18:50] Now onto iWork. I'd rather not, thanks, but anyway. Eddy is back. Says there's a full file compatibility across devices and platforms and a new UI on all of the apps, too. Eddy is now showing us a new format panel on the right-hand side of iWork, which is there for changing style and font. "Numbers" lets you create "gorgeous" spreadsheets and interactive charts. Yes, so gorgeous. He's now touting Keynote, which too has new effects and animations. Apparently, Apple's been running this whole presentation on Keynote. Well done, Apple, well done.
[18:49] They are still jamming on stage in the Garageband app, which Mr rockstar dude says will come as standard on every Mac, all for free with any new purchase of a device. The updates are all available in the US today, too. Apple can't wait to see the "amazing new things we are going to do with it". We can think of a few..
[18:45] Eddy is now talking about iPhoto. It has a fresh clean design on iOS. Photobooks are coming to the iPad this time as well, and you can upload it to Apple, so it prints it and sends it to you, all on your iPad. iMovie has a bunch of new features, too, Eddy says. There's a clean, new design on iOS 7 and Mac, as well. You can change speed on the video and do picture-in-picture on iOS devices. Eddy decides to tell us about a new feature called iMovie Theater. Here you can watch all of your videos in one single place, and its available across all devices and Apple TV via iCloud. Oh Eddy now brings some dude who clearly thinks he's a rockstar (we can tell because he's all dressed in black). This man shows us some new Garageband features via a demo...rock on!
[18:43] Cue Eddy, some dude who clearly needs to button up his shirt just a little more.. He talks up iLife, including new versions of iMovie, iPhoto and GarageBand for Mavericks and iOS. They're all 64-bit and work with iCloud, he says.
[18:41] The video shows lots of shiny factories and its workers. Ends with the text: "built in the US". That's it for the new Mac today, though.
[18:38] Price for the Pro starts at $2,999 (about £1,850) and will be available before the end of the year, just in the nick of time for Christmas, or those demanding creatives who are willing to go into bankruptcy for it. But it'd all be worth it. Why? Because apparently, it's really quiet and puts out the same amount of sound as the Mac mini. And now Phil introduces a video on the creation process of the Mac Pro...
[18:36] Phil says Apple put the Pro into the hands of National Geographic photographer Lucas Gilman. It's cut down his editing time "exponentially", apparently. Phil is now quoting a raft of creatives blabbing on about how amazing the beast of a machine is.
[18:34] Inside is a next generation Intel Xeon e5 at four, six, eight or 12 cores. That's pretty darn fast. There's 1866MHz DDR inside, as well, just for extra bit of power. But that's not all, says Phil. There's AMD Firepro inside, dual 384-bit memory buses and up to 12GB of GDDR5 VRAM. Storage is all flash based at up to 1TB and you can expand things via Thunderbolt 2.
There's 4 USB 3.0 ports. You can plug up to three 4K displays into the thing. It also has, HDMI 1.4 for HDTVs, six Thunderbolt 2 ports. Looks a bit like Darth Vader.
[18:33] It's time for the Mac Pro...
[18:31] 15in version is powered by an Intel Crystalwell chip, with Iris Pro graphics. It will have up to 8 hours battery life with GeForce GT discrete graphics. It starts at $1,999 (about £1,250), $200 cheaper than the last generation. The 15-inch Pro ships today, as well. "And that's all we have on the Macbook Pro today folks," Phil says.
[18:31] Phil moves onto the 15in Macbook Pro..
[18:30] That's with a 2.4GHz dual-core i5 CPU, 4GB of DRAM at base level. It will start shipping in the US from today, Phil said.
[18:29] The new 13in Macbook also has up to nine hours of battery life, says Phil and starts at just $1,299, which translates to about £800.
[18:27] Phil talks up the updates to the new 13in Macbook Pro, which now weighs 3.46 pounds (about 1.56kg). It's thinner, too, at 0.71 inch. There's also a Haswell chip inside so it's apparently 90 percent faster than the previous version.
[18:26] Turns attention to Macbook Pro.
[18:25] With lots of applause, he hands over to Phil to talk about the Macbook..
[18:23] The demo is over and Apple annoucnes that Mavericks is now free. It is also available today, well, in the US anyway.
[18:22] He takes a meeting from his calendar, which imports location info and lets him now how long it will take to get there, courtesy of Maps. You can also click into Maps, giving you a flyover satellite view, which we have to admit looks pretty impressive. You can send that straight to your iPhone, then.
[18:20] He shows us how you can tag things like notifications, and all of your content is filed into tags (Mars being one of them, for example).
[18:19] This demo is covering things as specific as copy/past drag and drops. He's working on a project about Mars apparently, and showing us how he can check out Mars info in iBooks, which can play videos and lets you drag quotes directly from the book into Pages.
[18:17] Apple "wants to give one" to us right now...a demo that is of Mavericks, which it says has integrated graphics which also supports OpenCL, so tasks run 1.8x faster relative to the CPU. The demo begins...
[18:15] There's improvements to integrated graphics, too, with OS X scaling GPU RAM allotment based on workload.
[18:13] Apparently, power efficiency is the important feature in OS X, with "deep and broad changes" across the system to give you up to an hour more browsing on a single charge. Apple is saying that's without any hardware tweaks. Talking about Mavericks, Apple says it can compress inactive memory, which means you can squeeze 6GB of data into 4GB of system RAM.
[18:12] Right, now we're finally going into new products. First up: OS X.
[18:11] There are now over a million apps available in the App Store, with users downloading over 60 billion...wow. Tim swiftly moves onto desktops and notebooks... says competitors are "confused".
[18:09] Tim is now waxing lyrical hyping iTunes Radio,says it has over 20 million listeners with one billion songs played.
[18:08] Tim's back, he calls iOS 7 the "biggest release" since the original iPhone.
[18:06] The video is a rundown of the launch across various stores across the world, showing an almost unhealthy obsession with the device from people across the world.
[18:04] Tim starts off by talking about the iPhone and how amazing it is. Says Apple sold nine million iPhones at the weekend after the launch, making it the "biggest iPhone launch ever".
[18:03] Tim Cook is on the stage, it's no surprise he tells us how much he loves that video.
[18:00] The event kicks off with a video about Apple making things..
[17:55] The Apple event kicks off with some catchy music and a black screen with a logo placed in the middle. Waiting for something to happen...
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