GADGET DESIGNER Apple has fought off tough competition from the likes of Google and Spotify to be named Britain's coolest brand for the second year running.
Today is a good day for Apple. As well as announcing that it sold a record number iPhone 5S and iPhone 5C handsets over their launch weekend, the firm has also topped the Coolbrands annual survey that lists the 'coolest' companies in Britain.
Despite its recent iPhone launch gaining plenty of criticism, Apple is still the coolest brand in the country, according to the survey which compiles the opinions of "industry experts" and "thousands of consumers". We're not entirely sure how the firm defines "cool", but we're guessing that it means that you won't get laughed at for carring an iPhone.
Apple fought off some tough competition to stay top of the list, in particular Google, which placed seventh in the list, Twitter, which placed eighth, and Spotify, which came in at 20th place. However, the firm is probably feeling most smug about the fact that its archrival Samsung is nowhere to be seen on the 'coolest brands' list, having failed to place in last year's compilation also.
However, Coolbrands council chairman Stephen Cheliotis hinted that Apple might struggle to make it a third year running, saying, "While Apple remained number one this year, question marks remain as to how long they might hold this position in the face of an increasingly competitive set of rivals.
"Overall the top 20 saw a definite swing back to luxury brands as the affordable everyday brands slipped back. Fashion brands came back to the fore, with sport and music brands becoming more conspicuous."
Other brands on the list include Youtube at sixth, BBC iPlayer at 16th and Sony in the 17th spot. µ
'Some of us like the misery'
That'll surely affect its credit score