KOREAN TV MAKER Samsung is set to send audiences' eyes square next week when it launches a whopping 98in 4K TV at the IFA 2013 consumer electronics trade show in Berlin.
Touting a ridiculously sized large format display (LFD) that boasts four times the definition of standard HD TVs, the 98in ultra-high definition (UHD) TV needs to be installed vertically on a wall so it can be watched safely.
At IFA, Samsung will be placing three vertically oriented UHD LFDs side-by-side to create a gigantic 171in high-resolution 4K display board.
4K TV, or Ultra HD as it is called, offers double the resolution of today's standard full HD TVs, which offer 1920x1080 resolution. Technically speaking, 4K denotes the very specific 4096x2160 display resolution, but these are called 4k TVs because the Ultra HD format includes the next smaller 3840x2160 resolution.
UHD format pixels are so small that they are almost invisible on TV sets and as a result the format has the level of detail seen in 70mm IMAX movies.
However, a 98in TV doesn't have much use for your average sized living room, or in terms of actual TV watching anyway. You'd need to be sat about 12 feet away from a 98in 4K TV to appreciate its resolution, with the full benefits coming in when sat around six feet from the screen, according to this nifty viewing distance recommendations chart. Nevertheless, it seems a TV of this size and quality would probably be more welcome for events or for commercial use.
Samsung hasn't given any details about availability or pricing of this stupidly massive TV set, but we hope to find this out during our visit to the IFA event next week.
Alongside the 98in beast, Samsung will also launch a more realistically sized 31.5in UHD monitor at IFA 2013. Being a first for the company, the monitor also supports calibration where the screen is divided into 25 divisions, with each being checked for colour values.
"Calibration is also possible through separate software, which consumers can use to adjust colours," Samsung said. In addition, it can express richer colours among existing monitors by displaying one billion colours and supporting 99 per cent coverage of Adobe RGB colour space. µ
The other Google news of the week
Everyone clear the Aria!
And it's Samsung's thinnest and lightest tablet yet