AMERICAN PC MAKER Dell unveiled its latest lineup of Latitude business laptops and ultrabooks on Tuesday, showing off an entry level 3000, a "task working" 5000, and a 7000 ultrabook for what it called a "mixed product environment".
Powered by Intel fourth generation Haswell processors, the Dell lineup aims to aid "choose your own device" (CYOD) in the workplace, offering different machines for different workers' needs.
The Latitude 3000 series consists of two entry level laptops aimed at education and small businesses. The Latitude 3000 14in and 15.6in laptops are 21mm and 25m thick, respectively, weighing from 2kg. Built with anti-glare LCD screens, they have optional touchscreen displays.
The Latitude 3000 series laptops have graphics integrated in their Haswell processors, with up to 2GB of video memory. The series will launch on 12 September, starting from £429 and rising accordingly depending on chosen specifications.
Dell said its Latitude 5000 series laptops are built for reliability with up to Intel Core i7 ultra low voltage processors for extended battery life and Solid State Hybrid Drive (SSD) options. Coming in 14.1in and 15.6in screen models, the laptops boast Gorilla Glass displays for "scratch and damage resistance and optimal brightness", Dell said.
The Latitude 5000 series is due to hit the market sometime in October. There's no news on pricing for the Latitude 5000 laptops yet.
Perhaps more notably, the Lattude 7000 ultrabook range comes in 12in and 14in models that offer a touchscreen display in a carbon fibre chassis.
Dell claimed that the Latitude 7000 ultrabooks are "the world's most secure ultrabooks with best-in-class endpoint security solutions" featuring FIPS 140-2 (level 3) certification for system disk encryption and "advanced authentication and malware protection from a single source".
The Latitude 7000 ultrabook series is available now starting from £789.
All of the laptops and ultrabooks Dell launched today are compatible with its Latitude E-family docking stations so they can connect with Dell monitors, wireless keyboards and mice.
Last week, Dell posted dismal financial results for its fiscal second quarter of 2014, reporting a sharp decline in profits as it suffered from a flagging PC market and a battle to take the company private.
The firm's profit in the second quarter was $204m, down from $732m in the same period last year, a drop of more than 72 percent. It's hoped its new wide-ranging lineup of portable business machines will help target as many users as possible and boost the firm's dwindling profits.
We had a chance to play with the latest lineup of Dell laptops and ultrabooks today. Check back soon for our hands-on review of the Dell Latitude 7000 12in ultrabook. µ
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