POCKET GAMES HOUSE Zynga apparently has sicced its lawyers on a company that provides an app for singles looking for some nooky.
The app in question is called "Bang With Friends" and offers to hook people up with other people who want to bang. That's a colloquialism, not ours.
The Bang With Friends app offends Zynga apparently because it does what Zynga does, which is to take something that people have done forever and add the two words "With Friends".
So, Scrabble became "Words With Friends" and a game where people run became "Running With Friends".
According to Bloomberg Zynga is suing Bang With Friends Inc in a US district court in San Francisco.
We have had a look at Bang With Friends for research purposes, and can tell the uninitiated that it is offered as a web service and as Android and iOS apps.
It aims to unite like minded people through the medium of Facebook. Since Zynga's "With Friends" titles are popular on Facebook the firm is perhaps concerned about confusion.
"The anonymous, simple, fun way to find friends who are down for the night. Your friends will never know you're interested unless they are too! (Completely private & discreet until both friends are down to bang!)" is the romantic proposition.
"Once we know you're both down, we'll send you both an email - when and where is up to you! Bang Safely ;)"
A spokesman for Bang With Friends told The INQUIRER that it is aware of reports about the lawsuit, and that it views it seriously.
"We heard through media reports that Zynga has filed a trademark infringement claim with respect to the 'with friends' part of our name. As a technology company, we take intellectual property seriously and will evaluate the case in detail once we receive a copy," he said.
"Regardless, we continue to be focused on making our users happy, so that they can help each other be happy."
Zynga has confirmed the lawsuit to The INQUIRER, saying that it thought that the other business was leveraging the "With Friends" name to its own advantage.
"Zynga filed a lawsuit to stop blatant infringement of its valuable 'With Friends' brand. A company calling itself 'Bang with Friends' - whose own founders played Zynga's 'With Friends' games - decided to gain attention for its sex-related app by leveraging Zynga's well-known mark," said Renée Lawson, Zynga deputy general counsel.
"Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement." µ
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