SOFTWARE HOUSE Microsoft has spoken about the importance of its Xbox One console while announcing sweeping organisational changes.
Microsoft said the games console will be handy for small businesses to have around, and will be equally at home among cups of tea and laptops as it is around the house.
Marques Lyons, Microsoft Xbox MVP and the director of its Consumer Camp posted an open letter to the business community.
"What is being positioned as an excellent entertainment device can be just as enticing for you and your small business. In fact, it's entirely justifiable to make the Xbox One a business expense," said Lyons.
"The Xbox One, priced at $499, is an affordable option for small business owners, as there are many features built into the console that could help it rival even the most modest of video conferencing and networking platforms."
He touted Xbox One features like Skype calls and Skydrive for business, along with the rather vague "future applications".
"The app story of Xbox One has yet to be written, therefore it is entirely possible to find apps down the road that could be of benefit for you and your business," added Lyons.
"With the processing power, snap mode, and connection to a large screen, that the Xbox One has, this device is capable of going from the 'break room' to the 'board room'."
Separately, an email sent to staff by Microsoft CEO Steve Ballmer has been reproduced in the Microsoft press room. Again it waxes lyrical about the Xbox One.
It is a crash course in marketing speak, and is entitled, "One Microsoft: Company realigns to enable innovation at greater speed, efficiency".
If you read it we suggest you play Buzzword Bingo. You can decide on what points are awarded for what buzzwords. Here's the introduction as a taster.
"Today, we are announcing a far-reaching realignment of the company that will enable us to innovate with greater speed, efficiency and capability in a fast changing world. Today's announcement will enable us to execute even better on our strategy to deliver a family of devices and services that best empower people for the activities they value most and the enterprise extensions and services that are most valuable to business."
Included in the email is talk about management changes, and a reshuffling that replaces business units with engineering centres. Engineering has been split into four areas, OS, Apps, Cloud, and Devices. The Dynamics division will be kept separate.
Ballmer mentions the Xbox One, the games console that is expected to start shipping before the end of the year, a few times.
Ballmer said that products will have "champions" that talk to him about their development, adding that he expects the Xbox and some other products to provide cash, fun, and meetings.
"We will also have outgrowths on those major initiatives that may involve only a single product group. Certainly, succeeding with mobile devices, Windows, Office 365 and Azure will be foundational. Xbox and Bing will also be key future contributors to financial success," he said.
"Our focus on high-value activities - serious fun, meetings, tasks, research, information assurance and IT/Dev workloads - also will get top-level championship." µ
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