SOCIAL NETWORK Facebook won't be looking to make money off the back of violent, sexual or inappropriate content.
Facebook has over one billion members, and a number of bad apples. Some of these bad apples post inappropriate content, and some of this controversial material is accompanied by adverts for firms that we know.
"We know that marketers work hard to promote their brands, and we take their objectives seriously. While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action," Facebook said in a statement posted to its newsroom.
"Beginning on Monday, we will implement a new review process for determining which Pages and Groups should feature ads alongside their content. This process will expand the scope of Pages and Groups that should be ad-restricted. By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list."
Violent and sexual content will be on the restricted list, as will adult products. "We will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content (content that does not violate our community standards). Prior to this change, a Page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content," added the firm.
"Like any digital platform, we're not going to be perfect but we will be much better. We'll continue to work aggressively on this issue with advertisers. We are confident the immediate steps we're taking will result in a significantly improved approach to preventing these instances from occurring, and we are committed to making this process work for everyone who uses Facebook."
In May the social network faced up to the problem of hateful chat on its servers in a post called, "Controversial, Harmful and Hateful Speech on Facebook".
Then the firm was reacting to statements from the activist group Women, Action and The Media, The Everyday Sexism Project. µ
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