CHIP DESIGNER Qualcomm has said that future smartphones will feature augmented reality (AR) technology as seen in Microsoft's Xbox Kinect.
Speaking at the AR Summit in London on Thursday, Qualcomm's director of business development Michael Gervautz said, "I think if we look at the PC world and in depth sensors like the Kinect as doing huge in computer vision technology, I would guess we would see that in the future coming to mobile phones and mobile devices."
Speaking about the current examples of how mobile users make use of augmented reality in their daily lives, such as in shopping and retail, Gervautz added, "This will open up a lot of more possibilities than we have with the computer vision capabilities that are possible at the moment in mobile devices."
Qualcomm said there are presently 4,000 apps in the Apple App Store and Google Play store that take advantage of augmented reality, and that many of them focus on making shopping experiences simpler and mor fun for consumers.
Gervautz said one of the main advantages of augmented reality involves shopping, including being able to scan a code in a magazine or on a website and use augmented reality to virtually place a TV in your living room, for example, to see if it not only fits in a certain area but also looks and feels right in that environment.
ARM also attended the event today, adding that the firm is helping to extend the boundaries of augmented reality's technical capabilities.
"We've designed more and more powerful processors that are going into devices," said ARM's director of ecosystem Nizar Romdan. "We also work with the ecosystem so we have a program to educate the developers on how to use our processors to the best of their abilities and get the best performance."
Saying that power balance is what ARM is focusing on from an augmented reality technology perspective right now, Romdan pointed out that, apart from that, most mobile devices are ready for augmented reality but the development of applications is what's missing on these devices.
The AR Summit taking place in London today aimed to discuss how technology is pushing the development of augmented reality forward in the industry. µ
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