SMARTPHONE UPSTART Microsoft's Windows Phone 8 mobile operating system has doubled its UK market share in the past 12 months, while Blackberry's share has continued to slide.
That's according to the latest statistics from Kantar Worldpanel, which show that Windows Phone now has an 8.4 percent chunk of the UK smartphone market, compared to just four percent this time last year. Kantar commented that "Windows phones are becoming increasingly popular with consumers," although we're assuming the analyst outfit is referring to the growing popularity of Nokia's Lumia devices.
Blackberry hasn't got quite so much to be pleased about, as the figures show that Blackberry OS dropped eight percentage points in the past year, seeing its market share slump from 13.5 percent to 5.6 percent. Since the firm's first Blackberry 10 smartphone, the Blackberry Z10 has been on sale for two months, Kantar's figures suggest that it has had little impact on the UK smartphone market.
However, Blackberry is doing better in the UK than it is in many other countries, holding a 0.4 percent stake of the market in Germany, 0.1 percent in Spain and 0.7 percent in the US.
As you'd probably expect, Kantar's statistics show that Android continues to dominate the UK smartphone market, with Google's mobile operating system boasting a 56.9 percent share compared to 50.1 percent the previous year. Apple's iOS, in comparison, has a 28.7 percent share of the market, compared to 30.3 percent last year.
While this sees Android extending its lead over iOS in the UK, things look a little different in the US. Kantar said, "Although Android is still the number one OS in the US with 51.7 [percent] share, Apple is growing at a slightly faster rate and holds the number two spot with 41.4 [percent] share." µ
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