LEGENDARY VIDEO GAMES OUTFIT Atari has decided to split its library of games in the hope of raising more cash as it tries to emerge from bankruptcy.
Atari filed for bankruptcy on 21 January and didn't waste much time before trying find a buyer for its vast library of game titles. However the firm failed to attract suitable bids and has now decided to fragment its library.
Atari hopes that by splitting up its library, potential buyers can pick and choose what they like rather than being lumbered with game titles that might not fit into the prospective buyer's business plans. According to the firm's filings, it hopes that selling the library in chunks will raise in the region of $22.2m, including $15m for the Atari brand itself.
Some of Atari's most iconic game titles, such as the Rollercoaster Tycoon and Test Drive series of games, have been slapped with reserve prices of $3.5m and $1.5m, respectively. Some of the firm's less successful titles such as Fatty Bear's Birthday Surprise have minimum prices of around $500,000.
However one of Atari's most underappreciated brands, Total Annihilation, arguably one of the best real-time strategy games of all time, will be auctioned off for $250,000.
Atari's bankruptcy court filing said, "The Debtors believe that this type of a targeted bidding process affords the Debtors the best opportunity to market the Assets and maximize the value thereof for the benefit of all stakeholders."
Atari's asset auctions will take place in July, and it is seeking permission to sell other assets that it claims are of little value outside of the planned auctions because they have generated "insufficient interest", according to the firm. µ
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