UK MOBILE OPERATOR EE has been named the sponsor of this year's Glastonbury Festival and will deliver 4G mobile phone service to the event for the very first time.
EE, which will take over from Orange as the festival's sponsor, boasted today that it will be bringing 4G connectivity to Glastonbury. While we're not convinced the festival's atendees - who no doubt will be caked with mud and full to the brim with booze - will be very excited about the news, EE seems pretty pleased with itself.
The network told us that it will install its 4G network at the festival, as well as increasing its 2G and 3G capacity, so users shouldn't struggle to get mobile reception. EE also said that it will release the Glastonbury 2013 application next month, which will feature performance schedules, festival maps and artist information.
As if it hadn't given itself enough work already, EE will also install Recharge tents at the festival, a place for users to go to charge their smartphones.
"Hundreds of charging points for multiple types of device will be available, including 'retro' spaces for those with older handsets," it said, for those who are relying on their trusty Nokia 3310 that weekend.
Spencer McHugh, brand director at EE said, "As the UK's biggest and only superfast 4G network, we're uniquely placed to use our technological expertise to help make the Glastonbury experience even better for those on site.
"From producing the feature packed official app for the festival, providing hundreds of charging points on site in our Recharge tents, through to ensuring festival goers can upload and share all their festival photos and videos to social networking sites at superfast speeds."
This year's Glastonbury festival takes place from 26 June to 30 June, and features an array of "the" prefixed bands including the Rolling Stones, the Artic Monkeys and the Smashing Pumpkins. µ
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