INTERNET DOMAIN NAME REGISTRAR Nominet is touting the idea of a .UK top-level domain name for businesses that want a snappier alternative to the cumbersome .CO.UK.
The outfit has launched a consultation looking into how interested businesses are in the new domain, and is offering sweeteners like the suggestion that it will come with a range of security features.
The proposal and consultation comes under a Direct.uk banner and Nominet is rather keen on the idea.
These days we are not particularly short of domains, and while options like .com and .co.uk and the like are doing good business there is always someone out there who thinks that there is room for more.
ICANN recently opened its process up to applications for a range of top-level domain names and made a tidy sum out of the application fees involved.
ICANN received hundreds of applications from companies to register generic top-level domain (gTLD) names and charged $185,000 for each application.
Nominet said it is potentially important for UK businesses to have a new top-level domain, and dangled the security carrot in front of them.
"With the UK internet economy estimated to be worth £121 billion and increasing, the matters of security, ease of use, and choice are becoming ever more important," said Lesley Cowley, CEO of Nominet.
"This new secure domain space would boost the growth of the UK internet economy. We are aware that it represents a significant change to the landscape of the.uk internet and we are committed to taking all points of view on board."
The firm wants feedback and is keeping its ears open for input until January 2013. µ
Firm promises service will be 'privacy-sensitive'
Linux founder says those that don't agree are 'f*cking morons'
But you'll have to put up with it for another few weeks
The first will be launched before the end of the year