CHIPMAKER Intel has increased its already considerable presence in Russian retail circles by investing in a firm that operates the shopping web sites Kupivip.ru and Shoptime.ru.
Intel's investment arm is tasked with diversifying the business and supporting initiatives such as Intel's ultrabook push. Hot on the heels of Intel's investment in a Russian shoe seller, the firm revealed that it has sunk money into Russian web retailer Kupivip.
According to Intel, it led a $38m investment round into Kupivip, the parent company that runs both web sites. The firm didn't disclose how much of the $38m it stumped up for the retailers.
In recent years Intel Capital has been making bets on businesses that have little to do with chip making. However the biggest initiative Intel Capital has undertaken is its $300m ultrabook push, which the firm claims subsidises the use of more expensive components such as high-quality screens and solid state disk (SSD) drives in ultrabooks.
Intel's slow march into the online Russian high street seems to be gathering pace, however. Those wondering why Intel isn't buying stakes in electronics retailers perhaps should consider that Intel might not want to invest in firms that sell non-Intel products. After all, investing in companies that sell rival products is not something that Intel has ever done. µ
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