KOREAN PHONE MAKER Samsung has admitted that it was tough to keep the Galaxy S3 a secret ahead of its launch in London last month.
In a post on its company blog, Samsung reveals the measures it took to keep the handset a surprise, which involved moving S3 prototypes, of which there were three, between facilities in locked boxes. Samsung also avoided using third-party companies to deliver the device to network partners, which instead was done by the company's own employees in person.
Woo Sun Yoon, principal engineer at Samsung said, "There were many prototypes and yes, it takes more time and effort to make more working prototypes.
"It's even more difficult when you're sending those to different places for testing and yet at the same time hiding it from everyone. Time constraints pushed me to take a lot of helicopter rides back and forth. I'm glad we were able to keep the new Galaxy S3 under wraps to the end, but I can't stress enough how hard it was.
"We had to make three types of the Galaxy S3 to prevent the design from leaking. And on top of that, whenever any of these had to go out for testing, we put them inside 'dummy boxes', which are cases that hide the design of the device, to disguise it. Even if people, inside or out of the campus, saw the device, I doubt they would have known what it was."
What's more, Samsung engineer Buyong-Joon Lee admits to lying about what he was doing to his 11 year old son, so as to not get fired from the company. Ouch.
The team must have done a good job, as little was known about the smartphone before its launch on 3 May, including it's quirky 'pebble-like' design and Samsung's innovative software tweaks. µ
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