MAKER OF EXPENSIVE PRINTER INK HP has announced that it will resume production of consumer tablets after it jumped out of the mobile PC market last year.
According to a report at The Bangkok Post, HP CEO Meg Whitman said at the Global Influencer Summit 2012 in Shanghai yesterday that HP will re-enter the consumer tablet market by launching tablets running Microsoft's Windows 8 operating system.
Whitman said that the decision was a strategic move aimed at capitalising on the growth in tablet sales.
The company's EVP for printing and personal systems, Todd Bradley said that HP's Windows 8 tablets will feature cloud-based technology, enabling users to share and store content online via different devices.
HP suspended its Touchpad WebOS tablet production line in August last year due to poor sales and stiff competition.
However, as highlighted by Whitman, the California-based firm's plans to merge its printing and PC computer businesses could mean that HP's business efficiency might improve as sales and marketing teams are combined, products are unified and logistics costs are reduced.
The consolidation will take place among HP's Southeast Asian operating units within the next three months, Whitman said.
The company believes that its new range of ultrabooks aimed at both consumers and businesses and to be released later this year will be a key product line and help push sales. µ
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