TAIWANESE PHONE MAKER HTC will cut its smartphone portfolio this year, after its poor results in the fourth quarter of last year.
According to Mobile Today, HTC will focus on delivering a few 'hero' devices in a bid to claw back market share.
HTC UK boss Phil Roberson said the company will focus on releases of high-end devices in the second quarter. He also said that the firm is pulling back in the tablet market, although not pulling out completely. He admitted, "We have to get back to focusing on what made us great - amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much."
Earlier this month, we reported that HTC had announced its first ever decline in profits of nearly 26 per cent.
The firm released disappointing figures for the last quarter of 2011, with net income after tax of New Taiwan (NT) $11.02m. By comparison in the same quarter in 2010 it recorded net income of NT$14.8m, a drop of 25.5 per cent.
November was a particularly poor month for the company, which saw year-on-year revenue fall 19.6 per cent.
It was a busy year for the smartphone and tablet maker that saw it pump out scores of handsets and buy a majority stake in Beats Audio. That technology along with the branding is now found in most of its devices.
Perhaps the company has realised that quality over quantity is key.
We contacted HTC for further comment, but have not heard back at time of writing. µ
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