SOCIAL NETWORK Linkedin has responded to reports that it was flogging data to advertisers without its users' knowledge.
Yesterday it was reported that Linkedin could face legal trouble for automatically opting-in its 100 million or so users to a programme that gives advertisers access to personal details. Not surprisingly this has caused an uproar similar to that at Facebook when it launched its Beacon ad delivery system.
Roslansky ends his post by saying, "Trust is the foundation upon which the Linkedin platform is built. We'll continue to work hard to earn and maintain your trust, while delivering the most valuable and relevant experience we can."
All social network operators make money by harvesting user information and providing targeted advertising. However it is expected that third parties are not privvy to the information and that the social network provides an internal ad system to dish out the adverts.
By creating an opt-out policy, Linkedin might have damaged the trust it claims is so vital to its existence. µ
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