ELECTRONICS FIRM Kogan has set out to expose major retailers for selling over priced HDMI cables to unwitting consumers.
Kogan is on the warpath to help consumers realise that they don't need expensive HDMI cables. It is set on highlighting that large companies are only after the upsell and tricking people into spending more money.
In its blog Kogan said, "We challenge Currys and John Lewis to set up two of their so-called 'Premium 3D TVs,' one with their overpriced £100 HDMI cable, the other with the Kogan £4 HDMI cable. Put them side by side and let their own 'spokespeople' try and pick which one uses which cable."
Earlier this week Kogan announced it was offering anyone who bought a TV at John Lewis or Currys a free HDMI cable.
In response to the challenge, Currys told The INQUIRER, "We will not be changing our position as a result of the Kogan blog." It also said, "We sell a large range of HDMI cables with different specifications and prices tailored to our customers' needs. Our entry level HDMI cable is currently on sale at £7.99 and our most expensive cable is at £100.99."
A spokesman for John Lewis said, "We aim to provide our customers with a wide range of options when choosing accessories for their TVs. By providing our customers with a range of different cables which offer different specifications, we are able to help them find one to suit their specific needs." It hasn't confirmed whether or not it will be taking up the challenge or not.
We spoke to Ruslan Kogan himself, who told us that the campaign has been really successful and that lots of people have taken up the offer of a free cable. Kogan told us, "I don't expect them to take up the challenge. It would be silly of them to show customers that they are ripping them off."
We have also contacted cable giant Monster Cable to ask it what the difference is between a cheap and expensive HDMI cable. In a rather large document on HDMI it said, "Monster may cost more, but it's worth it." It claims that its products are made with precision manufacturing techniques and exceed current specification so that they don't need to be upgraded.
Kogan confirmed with us that the main reason for the campaign is to expose what it thinks is a con. Kogan said, "We don't care where people buy their equipment, truth is the winner in the end." µ
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