SOFTWARE DEVELOPER Microsoft has managed to get just one per cent of the US smartphone market in the quarter ended May 2011 with its Windows Phone 7 (WP7) operating system.
Nielsen has published its US smartphone sales figures that show Apple's IOS continues to grow, Google's Android, albeit having an overall market share lead, remaining stagnant, and Microsoft's WP7 operating system managing just one per cent of handset sales. Microsoft's dead Windows Mobile operating system still has nine per cent market share, however that is unlikely to comfort Microsoft as it wants consumers to move to WP7.
Microsoft hasn't had much luck with WP7 if Nielsen's figures are anything to go by. It seems that Microsoft's $450m marketing push paid off in February 2011 when Nielsen's figures showed a slight spike in the percentage of new phones sold with WP7 but overall the analyst firm reported that Microsoft's latest and perhaps not so greatest mobile operating system isn't taking more than a single percentage point of new smartphone sales.
There's no surprise that Google's Android remains the top dog, appearing on 38 per cent of all smartphones sold in the US, however Apple has increased its market share in mobile phone sales, with smartphones running IOS accounting for 27 per cent of sales. Research in Motion's Blackberry OS is found on 21 per cent of all smartphones.
Microsoft will not like the fact that nine times as many Windows Mobile handsets are sold than WP7. Not only is Windows Mobile outselling WP7 but both HP's WebOS and Symbian have greater shares of the mobile phone pie, with two per cent each.
Given that in the US Microsoft had a buy-one-get-one-free offer with major mobile operators, the figures are especially disappointing. Perhaps Microsoft is hoping that Windows Phone 7.5, codenamed Mango, will help it finally break out beyond a measly one percentage point in US smartphone sales. µ
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