AN UPSTART SOFTWARE OUTFIT plans to offer a way to run Android applications on Windows PCs.
Bluestacks said that its software provides tools to run Android applications under the Microsoft Windows operating system on x86 hardware. The software supports mouse and keyboard input, as well as touchscreen systems and Windows tablets.
Rosen Sharma, CEO of Bluestacks said that the idea was born when an executive let his child use his mobile phone to play a game during a trip, only to find that the game could not be played on the family's home PC.
Sharma believes that the software will appeal to users who want to extend the reach of applications originally developed for mobile devices.
"All employees have Windows desktops but some of them might have BlackBerrys," said Sharma. "The choice is to buy an Android devoice for everybody or deploy the application for Windows desktops."
Bluestacks has a partnership deal with Citrix, and has been speaking with OEMs about deals to bundle the Bluestacks software with Windows devices.
Tim Bajarin, principal analyst at Creative Strategies sees a definite opportunity in the market for software that can bring Android software to Windows, and said that Bluestacks will have a definite appeal to businesses using Android tablets.
"You have a lot of individuals who are Android-based, and they get used to using these applications on their Android devices," Bajarin said. "There is the real question of why can't I have those same apps on a Windows laptop or desktop?" µ
A version of this story originally appeared at V3.co.uk.
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