SOFTWARE FLOGGER Microsoft has launched a "Do the math" campaign in an effort to highlight why consumers should choose a Windows PC rather than an Apple Mac.
That's right, the never ending contest between choosing a PC or a Mac continues with Microsoft's latest advertising campaign to beat Apple. Its campaign is called "Do the math" and offers comparisons between Apple's range of personal computers and various Windows PC makers' alternatives.
Click on the different models that Apple offers and Microsoft will show you alternatives that it thinks you should buy instead with a table of reasons.
The title reads "Surf the web or surf Hawaii", suggesting that you can buy a Windows PC and have lots of cash left over to go on holiday.
There are comparisons for the Macbook, Macbook Pro, Macbook Air and Imac. Microsoft pitches PCs made by HP, Sony, Samsung and others against Apple's machines.
At the top of the list is price, where Microsoft points out how expensive Apple's products are. It also focuses on key specifications such as hard drive capacity, memory and processor speed.
For example, it compares the white Macbook 13in laptop with the Asus U30JC, which is £121 cheaper than the £1049 Macbook. The Asus laptop has a larger hard disk drive, twice the amount of RAM and a faster processor.
One comparison that doesn't work so well is the Imac 21.5in compared with the Sony Vaio J. Not only is the Sony machine more expensive, albeit by only 98 cents, the screen is the same size, the complement of RAM is the same and the processor is slower.
There is a link to Facebook on the page advertising that at least one consumer can "Do the math and win a PC". µ
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