CLOUD OUTFIT Akamai Technologies says that England is falling behind the world plus dog when it comes to broadband penetration.
In its fourth quarter 2010 State of the Internet report of growth in global broadband speeds and mobile data consumption, Akamai Technologies said that us Brits only limped in with one city in its global top 100.
Did we at least hit the top ten? Surely we had a glimmer of hope for nestling in the top 50? Not a chance. In fact, we fell over the line exhausted in 99th place with only Athens, Georgia in the US behind us at 100.
There were 60 Japanese cities, 16 South Korean cities and 8 US cities in the top 100 and we got the wooden spoon with one. So surely it's fat bandwidth crunching Londoners who felt the weight of its collective broadband consumption registering on Akamai's global server network? Again, sadly no. But the UK winner was, er... Bradford.
Our colleagues at V3 picked up on this seeming anomaly but, apparently, Bradford punters registered highly because 60 per cent of them have individual IP addresses, which bumps the aggregate score up. Well done then, Bradford.
Bradford has an average broadband connection speed of 6.09Mbps while the citizens of South Korea's number one spot, Taegu, get an average of 18.36Mbps. The UK average is just 4.3Mbps, while London is even worse at 3.5Mbps and overall, Blighty is way down in 26th place on the global broadband ranking list.
The only saving grace was for mobile connectivity. The report found that one rogue UK mobile provider had the highest average peak connection speed at 21.2Mbps. Oh, and this time last quarter, the UK didn't even make Akamai's State of the Internet in the top 100 at all.
The good news, globally at least, is that there has been a jump of 4.2 per cent more broadband IP addresses this fourth quarter than there were in the third quarter of 2010. That's a 20 per cent increase in the rate of worldwide broadband adoption from this time last year.
That's all well and good, innit, but for the UK it's 'better luck next year'. µ
But it keeps the juicy details firmly under wraps
And Sonny and Cher is on the radio
Gets its post-Windows 7 towel on the sun-lounger