APPLE FANBOISM is losing out according to figures released by Nielsen that show Android devices are more desirable than ones running Apple's IOS.
Nielsen revealed that 31 per cent of US mobile consumers surveyed want a smartphone that runs Google's Android operating system, putting it one per cent ahead of Apple's Iphone running IOS. It's a significant reversal of roles with Nielsen's figures for July to September 2010 showing that Android has overcome the healthy seven per cent lead of Apple's IOS at that time. It also signals that Android is picking up growing mainstream acceptance.
Going through Nielsen's figures, the growing popularity of Android is in stark contrast with not just Apple's IOS but Research in Motion's Blackberry, which suffered a two per cent decline among consumers wanting to purchase devices. Drops were also recorded for Microsoft's Windows Phone 7 (WP7) and HP's WebOS, with both suffering one per cent declines, though given that few would expect much of a showing from either, the drop is not a big surprise.
If it wasn't obvious already, Nielsen's figures highlight that Nokia's woes in the US stem from its tie-in with the Symbian operating system. In its survey, less than one per cent of respondents said they would consider purchasing a smartphone running Symbian. When coupled with the falling popularity of WP7, a modified version of which will appear on Nokia devices in the future, it's starting to look like Nokia decided to jump from one sinking ship to another.
Nielsen also asked those that had purchased smartphones in the past six months what operating system it was running and an eye-opening 50 per cent responded by saying Android. That's double that of Apple's IOS, with RIM's Blackberry OS accounting for 15 per cent and WP7 just seven per cent, with WebOS and Symbian accounting for just three per cent.
After all that, Nielsen finally shows that as of March 2011, Android is stretching its legs when it comes to overall US smartphone marketshare. Nielsen's latest figures show Android having 37 per cent of the US smartphone market, 10 per cent more than Apple and 15 per cent more than Blackberry.
Apple fanbois will be wondering just how the open source Android operating system has managed to become more desirable than their locked down shiny toy. Perhaps functionality has finally triumphed over form in the smartphone market. µ
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