SOFTWARE OUTFIT Adobe Systems has launched a premium video authentication application, Adobe Pass, to allow subscribers easy access to premium TV content on any Internet-connected device.
The software makes use of Flash and HTML5 for delivering an easy to use "TV Everywhere" service, with HTML5 used alone when Flash is not available, such as on Apple devices.
It will work on many operating systems, including Windows, Mac OS, Android, IOS, Blackberry OS and Google TV.
Adobe has teamed up with a number of TV businesses to push for success with Adobe Pass. These include Turner Broadcasting System, MTV Networks, Comcast and Synacor.
The company cited the rapid growth in the smartphone, tablet and smart TV sectors as a primary reason behind Adobe Pass.
Adobe tried to deflect security concerns regarding Flash by saying that Flash Player 10.1 features improved fraud prevention thanks to it binding the user to their device. It also features Flash Access for better security. µ
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