STOCK BROKERAGE FIRM Piper Jaffray has claimed that most Ipad 2 buyers are not Ipad fanbois, but new customers.
The finding was part of a survey carried out by the company with all of 236 people interested in the latest version of Apple's successful tablet. Its pollsters likely walked the line at the local Apple store in downtown Manhattan, but maybe not.
Piper Jaffray found that 70 per cent of buyers of the Ipad 2 were new customers, which is a huge increase over the Iphone 4, which had only 23 per cent new customers.
It was almost 50/50 for the division between Mac and PC users, with Mac users slightly ahead at 51 per cent. The original Ipad, on the other hand, had 74 per cent of purchasers owning a Mac.
The stock flogger found that 65 per cent of Ipad 2 buyers own an Iphone, while 24 per cent own a Kindle, a big increase over the original Ipad, where only 13 per cent owned the ebook device.
Not many people plan to read on the Ipad 2, however, with only six per cent saying that is an intended purpose, down from 19 per cent for the original Ipad. Apps and games have taken the place of reading, up from nine per cent to 17 per cent.
Piper Jaffray estimated that between 400,000 to 500,000 Ipad 2s have been sold, a big increase on the 300,000 sold for the original Ipad at its launch weekend. It also found that many stores were sold out quickly, so much so that the research team could not find one Ipad 2 available to buy. It thinks fanbois will most likely buy the device as soon as it is back in stock. µ
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