MOBILE is the future for Twitter, its CEO Dick Costolo has told Mobile World Congress.
Generating more than 130 million tweets on a daily basis, the website's actual revenue has always been a bit of a mystery, so The INQUIRER wonders what Costolo can do exactly.
The reason why the tweeter in chief sees mobile as the future, beyond the blatantly obvious, is that 40 per cent of tweets are now created using mobile devices. And 50 per cent of all users are active on more than one platform. In other words they tweet from their desktop or laptop as well as their phone.
According to Costolo there were 4,000 tweets per second registered at the end of the American, so-called, football league's cup final, known locally as the Super Bowl.
In a welcome bit of honesty, Costolo admitted that the user interface could do with some work, "When you fire up the Twitter application you should be get a meaningful timeline right away. We want Twitter to be more simple...and always be present."
And it seems fragmentation is to blame, which will no doubt cheer Steve Jobs while he gets convalesces. Costolo explained that using Twitter on Android, Apple, Blackberry and web clients are different experiences and users have to relearn how to use the application if they switch platforms. He wants a standard user interface across all.
With Twitter doing so well, at least in tweet volume, it's not surprising that both Google and Facebook have been rumoured to be interested in acquiring the firm. Ginormous figures of between $8 billion and $10 billion (£5 billion and £6.25 billion) have been mentioned in hushed tones. But it's all rumour and who would pay for something that generates no revenue anyway? Are you there, AOL? µ
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