NOKIA AND MICROSOFT have announced plans to form a broad strategic partnership that is based on Windows Phone.
Nokia and Microsoft intend to jointly create mobile products and services. Under the proposed partnership:
- The Finnish phone maker will adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
- Nokia will help drive the future of the Vole's Windows Phone mobile operating system and contribute its expertise on hardware design and language support, and will help bring Windows Phone to a larger range of price points, market segments and geographies.
- Nokia and Microsoft plan to closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing will power Nokia's search services across Nokia devices and services, giving customers access to Bing's next generation search capabilities. Microsoft Adcenter will provide search advertising services on Nokia's line of devices and services.
- Nokia Maps will be a core part of Microsoft's mapping services. For example, Nokia Maps will be integrated with Microsoft's Bing search engine and Adcenter advertising platform to form a unique local search and advertising experience.
- Nokia's extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
- Microsoft development tools will be used to create applications to run on Nokia's Windows Phone devices, allowing developers to easily leverage the ecosystem's global reach.
- Lastly, Nokia's content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience. µ
So that's why she's smiling…
How many Zuckbucks to the pound?
Alexa, is this exploitation?