SHOE DESIGNER Kenneth Cole put his well-heeled foot in it by using the Egyptian tragedy to promote his Spring designs.
Muppet Cole thought he could use Twitter to tweet an ill-conceived attempt at humour linking the popular uprising in Cairo to his upcoming collection of expensive shoes.
"Millions are in uproar in #Cairo. Rumour is they heard our new spring collection is now available online," he tweeted.
The tweet is no longer online because Cole had to retract his idiocy after a volley of forum outrage on his Facebook homepage. Now, it's not often we link to the Daily Wail, and even less often that we agree with anything it writes. However, on this occasion, the Mail posted the original tweet in a story on Cole.
Not surprisingly, Cole couldn't be tracked down to comment on the tweet. But he did write an apology on his Facebook page.
"I apologise to everyone who was offended by my insensitive tweet about the situation in Egypt," wrote Cole.
"I've dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humour regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate," he added.
It's often the case that public relations and marketing types attribute quotes and activities to CEOs or other executives who might have no idea what has been said in their name. But there is a level of insensitivity that, we dare say, goes beyond spinning and marketing. Making light of some current events in which many people have died we believe rises to that level of offensiveness
Like an aged peer in the House of Lords, only a daft twit so far removed from real life could write something so stupid without at once thinking it was in excruciatingly bad taste.
Despite the apology, forum users have called Cole, "insensitive" and "pathetic", among other things. Harsh as those words might be, they are the only ones of many that we can publish. µ
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