BLACKBERRY MAKER Research in Motion (RIM) has claimed its smartphones were the biggest selling in the UK in 2010.
RIM reckoned that the Blackberry was the top selling smartphone in the UK and shipped over half a million during December 2010. The company also claimed that its Blackberry took 36 per cent market share in December and had a massive 51.1 per cent market share on prepay contracts with mobile operators.
The numbers are for the UK market but they don't tally with global research released today by Canalys for 2010. Canalsy found that Google's Android was the market leading vendor with Nokia in second, Apple in third, RIM in fourth and Microsoft in fifth place. That leaves RIM trailing by a long shot.
"December was a record month for us - with around 11 BlackBerrys sold every minute," said RIM UK managing director Stephen Bates.
"The strength of sales in 2010 confirms BlackBerry's leadership position in the UK smartphone market," he continued.
RIM made its bold assertion off the back of GFK statistics that aren't for public consumption and there was no mention of a competitive breakdown. This sounded spurious to us so The INQUIRER contacted RIM's PR company to ask if it had commissioned the study.
To our question it replied, "This is syndicated research so although RIM is a client this was not commissioned by them and is not a custom report."
So the report wasn't commissioned by RIM to be sent out to the press. But the GFK results are bought by vendors who have to pay to get the results and can cherry pick figures that put them in the best light.
Our big problem is that nowhere in the release given out by RIM does it give statistics to prove RIM was the biggest selling smartphone vendor in the UK in 2010. There are statistics for December only and it seems from the released information that RIM extrapolated those to stand for the whole year, without any basis in reported figures.
We also had a small print issue about RIM's smartphone competition accounted for in GFK's statistics. RIM said in the disclaimer:
"The Smartphone refers to any devices running RIM OS, Mac OS X, Android, Symbian, Windows Mobile, Palm or Limo."
So that looks like the study doesn't include any Apple Ithings running IOS, but RIM came back to say that was "a typo in the release". Hmmm.
We went back to RIM to double check on these discrepancies but haven't heard anything as yet. We're not knocking RIM for having an excellent sales record in December 2010 in the UK, but we just would like to make sure the statistics are there to back the claim. µ
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