THE WORLD WIDE WEB CONSORTIUM (W3C) has given HTML5 its very own logo, and quite a nice little logo it is, too.
Perhaps, given that HTML5 is supposed to ignite the online media experience, you would have expected the logo to leap out of your screen, grab you by the eyes and take you on a rollercoasting, flash-bang walloping tour of the web's graphical capabilities.
But you would be wrong, the logo is simple, if rather reminiscent of a superhero's chest badge.
Introducing it, the W3C said, "It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout."
Fortunately the W3C does not appear to have worked with the people behind the UK Olympics 2012 logo, so it does not look like what you see when you push your thumbs onto your eyelids.
However, according to the standards body, it does provide, "a striking visual identity for the open web platform". The W3C has asked early adopters of HTML5 to adopt the badge and display it on their websites.
It added that the logo applies to anyone who wants to share the joys of using CSS, SVG, WOFF and any other software for building modern web technologies.
Google has been critical of current work by the bodies that are supporting HTML5. Earlier this week it explained its backing of WebM as the baseline codec for HTML5 in Chrome, and accused the W3C and others of being at an impasse.
The HTML5 logo is licensed under the Creative Commons Attribution 3.0 licence. µ
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