BUILDER OF WALLED GARDENS Apple has set 6 January 2011 as the launch date for its Mac OS X App Store.
Apple's decision to go ahead with the OS X App Store means fanbois' ability make choices on what software can be installed on their shiny Macs is further diminished. Instead they will simply consume what Saint Steve feeds them through the OS X App Store.
The cappuccino company will launch the App Store in 90 countries with free and paid for software in education, games, graphics and design, lifestyle, productivity and utility categories.
Opening an App Store for Macs is the logical progression for Apple, which has seen tremendous success with similar stores for the Iphone and Ipad. Not only does the App Store generate revenue for the fruit themed toymaker but it also allows the firm to do what it loves the most, exert control over its users.
Jobs' Mob will take a whopping 30 per cent cut from every sale on the OS X App Store. In the press release Apple justifies this by saying developers do not have to pay for hosting, marketing or credit card transaction fees.
Apple has a valid point regarding hosting and credit card fees, though it's hard to think any developer loses 30 percent on every single sale by going it alone. As for marketing, the biggest challenge for App Store developers is to get their applications seen among the thousands jostling for screen space. With so much competition, developers can't rely on a 'if we build it they will come' model to stay in business, having to run marketing campaigns that cost big bucks, something Apple should know all too well.
For Apple's fanbois, the ability to have software pre-screened and blessed by their church will most likely be met with rabid excitement. In reality, the OS X App Store is the first step into giving away control of their shiny personal computer back to its maker.
Then again for fanbois, the OS X App Store represents the final stage in the cradle to grave approach to mindless technology purchasing, which is something they have never objected to in the past. µ
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