SOFTWARE SCHEMER Microsoft has come up with a cunning plan to allow Facebook friends to influence Bing users' search results.
Satya Nadella, SVP for R&D with Microsoft's online services division said that the Vole believes social notworking is the key to change search in the way people organize queries, how people discover answers and maybe even how Bing can answer queries.
Search results annotated with Facebook 'likes' from people in a user's social network will be rolled out gradually and fully available by the end of the year.
The idea is that if you do a search for a bike you can discover if a mate bought one that was the same and ask them.
Nadella added that the core of the Vole's work on Bing addresses the fact that the seb is getting more complex and faceted.
He said that the Vole is building new technologies that help Bing figure out what people like you are trying to do, and match that with the right experiences to help get things done. The Facebook partnership is all about that, he said.
He didn't say that hooking up Bing will help Facebook track you all over the web and build an extensive profile of you that it will sell to advertisers, but maybe he just forgot to mention it. µ
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