IN A BID perhaps to persuade Viacom not to sue it again, Google has re-announced its efforts to help big media stop long dead TV shows from being resurrected on the search engine's video website Youtube.
Today Google has announced measures to take the fight to copyright infringers everywhere on Youtube but the actions all sound very familiar. And we can probably guess why this announcement has come now.
In June US media giant Viacom lost its copyright infringement case against Youtube and Google won again in September when a Spanish television channel's efforts were defeated in court. But appeals are expected. So when Google says, "As the Web has grown, we have seen a growing number of issues relating to infringing content," we all know why.
And now Google's Youtube tells the world it is going to act on "reliable copyright takedown requests" within 24 hours, improve its Adsense 'anti-piracy' review, make authorised preview content more readily accessible in search results and prevent terms that are "closely associated with piracy [sic]" from appearing in Autocomplete.
That last one should be interesting to see as Google Instant caused so many problems for Autocomplete when Google first launched that predictive text search tool.
Other questions that come to mind are, what terms are closely associated with 'piracy', bittorrent maybe? Could these measures get advertisers worried? If Google is going to make "authorised content" more readily accessible does that mean it will appear further up the search results to the detriment of other content, which might also be just as legal?
Google wasn't available to answer these questions but you can probably have a god stab at answering them yourselves.
The INQUIRER asks itself, will all these measures really stop media companies from suing Google? Probably not, not when there are plenty more jurisdictions where the prospect of millions in Google dosh being handed over for copyright infringement is just too attractive for the big media CEO and his legal counsel. µ
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