TEMPORARILY OR NOT, the decision by Dixons to remove the Toshiba Folio 100 from its retail stores' shelves and websites spells disaster in the UK for the Japanese electronics company's first tablet.
In a public relations nightmare, Dixons has told The INQUIRER that it has removed the Folio 100 because it has had "a high level of returns". Dixons had been selling the tablet exclusively.
Toshiba says it is working with Dixons to ensure that the Folio will return to its shelves. No information has been provided by either Dixons or Toshiba about what has driven the high return rate.
The returns seem odd for a tablet whose specifications were pretty reasonable. The INQUIRER's own hands-on experience had been that of a responsive touchscreen and an operating system that was powerful enough to run a third person American Football game.
However the tablet had been marketed as having Flash support but it emerged that that will only come later with an update. Users might have been frustrated at the lack of video support.
What must be more worrisome for tablet makers in general is that a major consumer electronics company has had such a negative reaction with a product type that was expected to be a big draw this Christmas. That belief was driven by the initial success of the Apple Ipad, but the harsh reality could be that its sales were driven by its built-in market of the followers of the Church of Jobs.
The price of the Samsung Galaxy Tab is also being slashed by those retailers carrying it. µ
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