SEARCH GIANT Google has launched a cluster link based search service for local information.
Dubbed Place Search, the service will automatically kick in on Google when you search. The company uses mysterious technology to predict search results by using cluster links of more than 50 million real-world locations.
Google has posted a blog entry with the marketing team writing the opening fluff in the first person to draw you in.
"I love to discover new places, from sandwich shops in my neighbourhood to great museums around the globe," blogged Jackie Bavaro. Well if Jackie loves to discover new places in the first person, then we, sorry I, also love to discover new places, right?
The search results are clustered around specific locations and are marked with a red pin. Google has been red pinning search results on Google Maps before but now the information is grouped differently so it should be easier to locate.
Place Search has a search panel on the left hand side which can be switched on when punters want to use the feature.
Bavaro reckoned the service is also much speedier to use than previous Google local search services.
"In our new layout you'll find many more relevant links on a single results page - often 30 or 40. Instead of doing eight or 10 searches, often you'll get to the sites you're looking for with just one search. In our testing Place Search saves people an average of two seconds on searches for local information," said Bavaro.
Place Search is already being rolled out and Google said it'll be out in 40 countries soon. µ
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