ASPIRING Internet TV provider Google is having its TV service hamstrung by big media companies that are refusing to provide content.
In a land where content is king, Google is quickly realising that technology companies that develop IP TV distribution infrastructure are getting kicked in the nethers by the US television networks. According to Reuters, the company is in talks with three companies blocking access to their content.
Disney and NBC have already said they are going to block content from Google's web TV service. But Reuters' source also alleged that Fox is having internal meetings about blocking its own broadcast content from Google TV, no real shame if that means fewer people can watch Fox News.
HBO had signed on the dotted line to offer its programs on Google TV. Turner Broadcasting has even optimised a host of its websites for viewing on Google's TV service. But the other big guns of US TV production are afraid that the company will extend its advertising presence into the TV space, weaken their control over advertising customers and draw viewers away from their networks.
Whatever the big media companies do to withhold content, another avenue will always spring a leak. The INQUIRER reported this week that Google's Youtube Leanback service was integrated into Google TV, delivering TV over the Internet. That means that anyone can upload NBC, Disney or Fox content that the owners have to spend hundreds of man hours trying to identify and order taken down. As soon Google removes the blocked content, someone else can whack a video up.
Content companies are running around like headless chickens because they can't control the delivery channels. That leaves most technological shifts constrained as content providers get wrapped up in legal quagmires of their own making. Earlier today the INQURIER reported that Virgin Media's TV on demand service was delayed because of legal wrangles with worried content partners. µ
Won Ton Destruction
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