WHILE THE super, cool, magical Ipad is supposed to be changing the lives of its owners, a third of them have done nothing with it.
According to a survey from the beancounters at Nielson, a third of Ipad owners have never downloaded an app on the device.
This means that they must have bought it and done little with it. Which confirms our point that it is just something many are buying with little idea of what they can use it for.
One of the few things that the keyboardless netbook can do is read ebooks, but if a third of its buyers don't do that, or haven't bought a game, then it must be sitting around gathering dust. Four per cent of US households now own a tablet, Nielson said, so based on those comments one per cent of the US probably wish they hadn't bought one.
There are those who have been enthusiastic. Of the 63 per cent of Ipad owners who have paid for an app, 62 per cent of them have bought a game and 54 per cent bought an e-book, followed by music at 50 per cent, shopping apps with 45 per cent and news apps, 45 per cent. More than 41 per cent have paid for a magazine.
The Ipad trumps the Iphone for "print" and video viewing. A majority of Ipad owners have already downloaded and paid for content, the report said. µ
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