STRUGGLING PHONE FLOGGER Microsoft has confirmed media expectations with an October release date for its belated Windows Phone 7 mobile operating system.
Microsoft has sent out an invitation to media and its partners to see the launch of its late to the party Windows Phone 7 in the US. The event will be held at the Microsoft Technology Centre in New York City at 2:45pm on Monday, 11 October.
"I would like to personally invite you to attend an exclusive Windows Phone 7 Worldwide Launch event for our customers," wrote Windows Phone solutions strategist Hemang Patel.
"We will provide an insider's look at Windows Phone 7 and the Microsoft experience it brings to life," Patel continued.
As if that weren't exciting news enough, there'll also be a raffle at the end. Patel doesn't mention a knobbly knees contest, dunk the teacher or what the chances are of winning a goldfish.
Most media estimates since early September had already guessed at an October release date. Several leaks from the good ship Microsoft indicated that date and it tallied with an annual shindig that the Vole holds in New York. However, the INQUIRER reported at the end of September that Windows watcher Paul Thurrott had the date pinned for November. Now it looks like Microsoft has backtracked to the original date.
While other vendors have been making money from the smartphone software and hardware markets, Microsoft has been conspicuously absent. Since announcing the mobile OS at Mobile World Congress 2010, the Vole has had to stand idly by and watch RIM take its Blackberrys to consumers, Apple's continued success with the Iphone and the explosive growth of mobile phones running the Android OS. In that time, it has missed out on a lot of sales.
Naturally the Vole already has hardware partners lined up but the launch isn't being given Microsoft's usual over the top promotion. Hardly any advertising, marketing or PR money is being spent on the launch of Windows Phone 7. Oh, except of course for the raffle. µ
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