A FEW DAYS from the launch of Windows Mobile 7, the shy and soft-spoken CEO of Microsoft, Steve Ballmer has had a go at reshuffling its senior management about.
Microsoft's position in the mobile phone market has died a terrible death and the shake-up can be seen as the captain reshuffling his crew after the Titanic hit the iceburg.
Andy Lees moves to president of the Vole's mobile communications business, and Don Mattrick goes to president of its interactive entertainment business. Kurt DelBene has been promoted to president of the office division,
Ballmer mimed to the press that the promotions underscore the strength of Microsoft's collective leadership team and "set us up well to execute against a powerful lineup of products".
The products in question are Office, Sharepoint, Windows Phone 7, Kinect for the Xbox 360 and the game title Halo: Reach.
DelBene, 50, has been with the company for 18 years and most recently led the engineering and development teams for the Microsoft business division, including development of the recently launched Office 2010 products and services.
As president, DelBene gets control of the Microsoft Office division, including both the engineering and marketing functions for clients, servers and services for information workers, including Office, Exchange, Sharepoint, Lync, Project, Visio and Microsoft's speech technology investment.
Lees, 45, will continue to oversee the overall marketing and product development for Microsoft's mobility efforts. Lees, a 20-year Microsoft veteran, has led the mobile communications business since February 2008 and is at the centre of the company's efforts to rebuild the mobile business.
Mattrick, 46, joined Microsoft in 2007 to lead the interactive entertainment business and is one of the brains behind the Xbox 360.
As president of the interactive entertainment business, Mattrick will continue to oversee a wide array of businesses and services focused on consumer entertainment, including Xbox 360, Xbox Live, Kinect, Zune music and video, and Mediaroom, as well as PC and mobile interactive entertainment. µ
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