FINNISH PHONE MAKER Nokia was presented with even more bad news when US consumer research group JD Power placed the firm last in its user satisfaction survey.
The survey will not make for pleasant reading for Nokia, as it not only puts its phones last but significantly below the industry average for smartphone satisfaction. Apple headed the list for the fourth year, amassing 12.5 per cent more satisfaction points than Nokia.
Nokia has yet to replicate its overseas sales success in the US market, with many saying that Americans simply prefer different types of handsets. But it seems that differing tastes aren't the reason for poor sales but rather it is low ownership satisfaction that is causing Nokia problems.
The report placed HTC and Motorola not far behind Apple, though it put Research in Motion, the maker of Blackberrys, and Samsung closer to Nokia than Apple.
When it comes to run-of-the-mill 'feature' phones, again Nokia failed to shine, though it did manage to avoid coming in last by beating the Japanese printer, phone and ceramic knife maker Kyocera by a single point. Surprisingly, LG topped the charts, days after its CEO packed his bags blaming poor phone sales.
Though Nokia has seen its market share eroded by its inability to produce what punters want, its quality standards have rarely been questioned. It seems that JD Power's figures show that Nokia's woes are not simply restricted to flogging out of date designs lumbered with an archaic operating system, but rather something more fundamental, the quality of the devices themselves.
New CEO Stephen Elop has had a tough first week, immediately having to announce another delay to its N8 smartphone. Now it seems that getting new handsets out of the door is the least of Elop's worries, as those who have actually bought Nokia's handsets have not been particularly happy with their decision. µ
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