YOUVIEW set-top boxes will change the way we watch television by taking something we do on the Internet and putting it on TV.
That's the boldish claims of the seven partners behind Project Canvas, who launched the free-to-air Internet television service today.
Richard Halton, who is currently a director at the company, has been announced as CEO of Youview, which is supposed to launch next year.
Project Canvas is not without its critics, which include Virgin Media and Bskyb, but it does have the backing of some real heavyweights, including the BBC, ITV, BT and Channel 4. At launch it promises to offer a range of programming from its member channels, along with video on demand and interactive features.
This sort of programming will save us all from having to watch shows about Jedward or fishing with Robson Green, while also adding a lick of feasibility to plans for mobile telly, which so far have been stymied by analogue broadcasting.
"I am delighted to be leading the team who will make it a reality and think it will change the way we watch TV forever," said Halton. "We are creating an exciting consumer brand which will stand for a better TV experience for UK homes. Connected TV creates all kinds of creative possibilities, for existing networks as well as local services and new developers of interactive applications. It all adds up to great news for TV audiences."
He added that he hopes to work closely with the creative and developer communities. µ
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