A STUDY by Opinium Research has found that fifty-seven per cent of consumers will not buy a Iphone 4, ever.
Opinium questioned consumers on their reactions to the antenna problem and found that despite the Apple PR effort many of them will not, or are less likely to, buy an Iphone 4.
One on four people were less likely to purchase the Apple's latest smartphone following the furore, while 57 per cent said that they had 'no intention' of buying the handset. Meanwhile 45 per cent of current Iphone 3GS users said that the backlash has caused them to look elsewhere for their next phone.
"With 90 per cent of iPhone owners stating that they are satisfied with the level of service they receive, it's interesting to compare how few people would now purchase an iPhone after the media attention surrounding the antenna fiasco," said James Endersby, managing director of Opinium Research.
Endersby suggested that Apple could have tackled the situation better - money well earned there for the researchers - and added, "Our research shows that by not dealing with a such a major issue well through the media, that brands, no matter how big, can have their profile dented in the public's eye."
No signal, Sherlock. µ
Another fine mesh
But, er, it'll be available in pink
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