BRITISH TELLY ADDICTS could see Google TV arrive here in 2011, according to Swiss electronics company Logitech.
Logitech is building the set top box for the US search giant but says it has no date for a UK roll-out.
Logitech's Google TV set top box will bring the service's many functions to televisons not designed with Internet TV service in mind. However no more technical details about the set top box are being revealed now beyond its use of Intel's Atom CE4100 chip. Sony will produce the Google TV enabled televisons and Blu-ray players in the near future, also using Intel Atom chips.
Logitech told The INQUIRER that Google TV could come to the UK next year and that "developments" leading to its roll-out will be seen from next January.
Google UK could not confirm whether its product required a formal relationship with a cable or satellite television provider but in the USA the company is working with the Dish network, a satellite TV service.
Asked if such a relationship was necessary, Logitech gave the cryptic reply, "In the same way the ecosystem includes content providers in the US it will need to include them in all other countries."
So it is a pretty good guess that when Google TV comes to the UK its obvious potential partners will be Sky, the BBC with its Iplayer, BT Vision and Virgin Media.
From September Google fanbois in the US can rush to their local Best Buy, a high street, sorry main street, electronics retailer, and purchase either a Logitech manufactured Google TV set top box or a Sony television set that is already enabled for the interweb-telly experience. µ
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