AFTER FOUR YEARS of Microsoft bashing, Apple is finally pulling the plug on its "I am a PC, I am Mac" advertising campaign.
According to Justin Long, the bloke who played the smug git without a girlfriend in the adverts, Apple has not made plans for any new adverts.
In an interview published Tuesday by entertainment industry rag The A.V. Club, he said that he had heard from Apple that the company is going to move on.
The 2006 campaign was seen by some as being particularly effective because it set Microsoft's image as a bumbling nerd with ingrained anachronistic tendencies. It had the advantage that Microsoft had Windows Vista drop like a huge frozen turkey into its lap at the same time.
Others felt that the adverts might have done more harm than good for Apple. The PC guy, though bumbling, was actually funnier and nicer than the Mac guy who was supposed to be the hero. If anything it reinforced the stereotype about Apple fanboys being smug gits and arrogant tossers.
The Vole was a little slow to respond to the campaign with its own ads. Three years later it ran a serious of adverts that pointed out that Apple was pointless and expensive. It did score some points but was not as famous as the "I am a PC" adverts.
The lack of plans for anything similar probably indicates that Apple does not need to do much to battle Microsoft these days. Most of its focus is on gizmos such as the Ipod and Ipad, devices for which Microsoft has not really got an answer.
And Apple doesn't need to waste money mocking the Vole's Windows Mobile when really it is not a contender any more, at least not until Windows Phone 7 Series comes out.
Apple's Macs are at the high end of the market, which has been abandoned by most PC makers, whose customers are little more cost conscious, or broke. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too