OVER THE HOLIDAY weekend we had a desperate US press trying to convince us that the Ipad was selling like hotcakes.
Just about the only news you could find was about how the Ifad was "game changing" and how it would change people's lives.
But there were a few indications that things were not quite as good in Apple land as the reports indicated. While there was some of the usual hysteria, the numbers of actual bodies in queues outside Apple stores were significantly low. When the Iphone first launched there were queues of people down the street. Despite all the hype there were far fewer people outside most of the Apple stores to buy an Ipad.
"But though buyers flocked to Apple stores on Saturday in the first hours after the device went on sale, the long lines petered out at many stores by midafternoon," the Wall Street Journal remarked.
Over the weekend we saw some footage of empty queue stalls which was vaguely like when we popped into Disneyland Florida in November.
Some of the sting might have been taken out of disappointing retail sales by pre-orders. According to some press reports there were more than a million of these.
However today the Wall Street Journal published a statement from Apple which said that more than 300,000 Ipads were sold on day one. This would be considered great, but if you take into account the fact the figure included all the pre-sales and the hype that said a million would be flogged on Day One that number is dismal.
According to the WSJ, Wall Street took a deep breath when analysts heard the figures.
Barron's Eric Savitz said that the figures "didn't quite meet estimates", but is still a "pretty good launch for the device".
Were there any sackings at Piper Jaffray where analyst Gene Munster had predicted Apple would sell 600,000 to 700,000 units? Probably not.
Now the WSJ is telling us that "how well the Ipad will sell in the long term will likely stay unclear for at least another few quarters..."
In other words, some of Apple's biggest products have previously had relatively slow starts... please don't fire me for sacrificing media integrity and peddling Apple press releases for six months. µ
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