INCREASINGLY OPPRESSIVE "Don't be evil" *cough* Internet overlord Google says that PCs will cease to be relevant within the next three years.
Google's vice president of global ad operations John Herlihy told Silicon Republic that he has been watching Japan as a future indicator. He said that in the Land of the Rising Sun, most research is done on smartphones rather than PCs.
Herlihy's comments are similar to those made by his boss, Google CEO Eric Schmidt, who announced that the search giant is focusing on mobile, not desktop search, and further urged application developers to do the same.
Herlihy said that mobile makes the world's information universally accessible. However the mobile shift means that search will have to be a lot better.
Perhaps the reason that Google is talking up mobile is that at the moment the software that runs smartphone devices is a bit more backward than what runs a PC.
Herlihy admitted that Google has a fear that the industry's next Sergey and Larry will come up with a disruptive technology or service that will eliminate the need for Google.
"That spurs us on to deliver the best quality return on investment to advertisers in an open and transparent partnership that works for them," he said.
However it might also lead Google to encourage the industry to look into more areas where Google does quite well. Anyone who tries mobile Internet searches knows that looking for information is a lot slower and a lot less accurate on phones. You are less likely to try several different engines on phones, apparently.
In the unlikely event that tablets take off, that might change things, but at the moment anyone who uses the world wide web for serious research is stuck using a PC. µ
We should be shocked, but...
But the search giant has now squashed the bug
But it's not yet available here in Blighty