APPLE'S ITUNES STORE claimed its 10 billionth song sale today, making it the undisputed king of the e-tail music hill despite the store's recent slowdown in music sales.
Johnny Cash, wherever he may be, became the artiste du jour when his "Guess Things Happen That Way" became another landmark victory for Apple's online store. Louie Sulcer, a resident of Woodstock, Georgia bought song #10,000,000,000 and was awarded a $10,000 Itunes gift card for his good fortune.
Mr Sulcer can now use it to help Apple reach the 100 billion tracks sales mark.
Helping the race to reach the 10 billion song download Apple had launched on February 11th a competition imaginatively called the "Countdown to 10 Billion Song Downloads", waving said $10,000 carrot in front of its customers.
Itunes customers could participate in one of two ways - by actually paying and downloading songs, or just by inserting their personal data on an entry form up to 25 times a day, up to 350 non-paid entries per person over the course of a fortnight.
The sweepstake would then actually be won when the first paid or non-paid "entry" was made after the 9,999,999,999th song download. This happened to be someone who actually bought something on Itunes, but it could have equally been someone who did not.
In its seventh year of business, the Itunes store has been fighting off a slowdown in sales since the introduction of the tiered pricing system. Still, the landmark number is there, 10 billion songs downloaded. µ
Some people do have a lot of time on their hands
It's only been days since its release but hackers gonna hack
And some spent, er, just £238
Souped-up flagship also packs Warp Charge, 256GB storage